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I have been pleased and impressed with Eques Technology's ability to not only transfer our existing products to a CD-ROM platform, but with Eques' on-going commitment to improving our CD-ROMs over the last two and a half years.

As our high-tech platforms must currently co-exist with the still-familiar paper versions of our directories, it was important to create an application that allowed for the creation and maintenance of data for our CD-ROM as well as create suitable output for a print version.

I was pleasantly surprised to find Eques able to satisfy both demands, not only as a vendor, but also as a participant and guide in the process. Based on the quality of its work, Eques scarcely needs a recommendation. However, I am pleased to offer one.

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Patrick Konoske

Deputy Managing Editor (Information Systems)
Crittenden Publishing, Inc., Novato, California

www.crittendenonline.com
www.crittendennews.com

I have been pleased and impressed with Eques Technology's ability to not only transfer our existing products to a CD-ROM platform, but with Eques' on-going commitment to improving our CD-ROMs over the last two and a half years.
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The clock is ticking. Everything is taking twice as long and costing three times as much as you projected in your business plan. But you know that if you can just get the new release to market this quarter, your revenues will begin to look like the "hockey stick" you promised your investors.

Unfortunately, your development plans have hit a snag. Tired of 90-hour weeks, your lead developer has taken another job with a 25% increase over the six figures you are paying and a sweeter options package. And three of his buddies have just given their notice to join him. The timing couldn't be worse. You have a major milestone due by this month's Board meeting. Your next round of funding will hinge on your ability to WOW the investors with the latest working prototype. The problem is that it's not working and the people who can make it work are heading out the door. You don't have a snowball's chance… to hire replacements in time—not in this job market. Sound familiar?

If you are not already facing problems like this, count yourself among the fortunate few. The fact is that the high tech labor market is incredibly tight. The competition among employers is fierce, particularly among startups. The time and effort that it takes to find, recruit and bring the right people up to speed is significant. And when you're competing on the Internet, time is the one thing that you don't have.

But don't lose heart. There's a solution. You could have a team of seasoned developers working for you in less time than it takes to post a listing on your favorite job board. How? Call Eques. Our cohesive team can hit the ground running and be productive from day one. What's more we already have the development infrastructure in place. And the experience and critical insight we've gained from having solved problems like yours before, can further accelerate your development efforts. This all translates into an important advantage for you—TIME SAVED. The benefits of which hardly need to be explained to an entrepreneur on the fast track.

Another distinct advantage is the role that we can play as your Human Capitalist™. Under the right circumstances, our partnership can be consummated as a deal where we take equity in lieu of fees. This type of special arrangement is mutually beneficial.

Our interests are totally aligned through shared ownership. We're completely focused on getting to market as quickly and cheaply as possible. In other words, we are not your typical body shop or contractor trying to maximize billable hours.
Your "run rate" is cut dramatically because you're paying for development costs with equity rather than dwindling cash flow. Now you've got extra capital to put into sales and marketing. Perhaps you can even postpone the next round of venture funding until your valuation is higher.
   

Given these benefits, you have to ask yourself a question. Are you looking for just another vendor? Or do you want a true partner—a fellow stakeholder who benefits only when you succeed?

Keep in mind, we are selective and only accept engagement where we know we can make a positive difference. How else could we offer a money back guarantee? Why else would we accept equity, unless we knew we could add value to your business? If you have a high potential venture, you owe it to yourself to call Eques today.

It could mean the difference between being the next high tech millionaire and having a resume that says "Managed start-up that crashed and burned after eating through $10 million in funding" under the heading Previous Experience.